PRIONI

Project: PRIONI
Size: 9×6 sqm.
Place: IMPACT
Budget: 2xx,xxx THB

For the Architect Expo ’69, Smile Exhibit served as the dedicated fabricator and installer for Prioni, a brand renowned for its modern furniture design. The primary technical challenge of this project lay in the sheer scale of the architecture, featuring a striking curved wall that stood 5 meters tall. Our engineering team had to ensure maximum structural stability and safety for such a high-profile vertical element while maintaining the elegant curvature requested in the design.

Beyond the structural height, we focused on the meticulous preparation of the rear wall surface, which was designed to function as a high-definition projection screen. Achieving a super-smooth, flawless finish was critical to ensuring the brand’s digital story remained crisp and undistorted. To balance the grand scale of the timber structure, we carefully integrated soft decorative elements, including delicate grass arrangements and flowing curtains, which provided a sophisticated backdrop that elevated the furniture on display.

As an Official Contractor with over 20 years of experience, we delivered this complex build with the speed and precision that defines our core value: “Your Happiness Our Priority.”

Are you ready for next year’s Architect Expo?
Trust in a manufacturer that understands the intersection of grand design and structural integrity.
[Contact Smile Exhibit to start planning your 2027 booth today.]