FOUR LABORATORIES

Project : FOUR LABORATORIES
Size : 6x15 sqm.  
Location : QSNCC  
Budget : 7xx,xxx฿

For the FOUR LABORATORIES exhibition booth at Cosmoprof CBE ASEAN 2026, the Smile Exhibit design team focused on translating the brand's core identity—purity, relaxation, and friendliness—into a tangible and immersive spatial experience.

Spanning a 6 x 15-meter area (90 sq.m.), the booth utilizes a Modular Open Frontage layout. This open-concept design ensures seamless access from all directions while maintaining perfect visual balance. To soften the typical rigidity of an exhibition space, we introduced a fluid architectural overhead wooden structure featuring gentle, curved lines in a soothing pastel blue. This connects harmoniously with a series of pastel pink, curved product counters that are thoughtfully separated by category to guide visitors through a natural, intuitive, and relaxing flow.

Color Palette: The entire booth is finished in bright, pastel industrial spray paint to establish a clean, pristine, and welcoming atmosphere.
Brand Identity: The FOUR LABORATORIES logo is prominently featured on the overhead structure, maximizing brand visibility.

Experiential Details: Whimsical, decorative cloud fixtures add dimension and soft warmth, complemented by subtle LED under-counter lighting.
Functionality: Bright, evenly distributed lighting illuminates the product-testing stations, which are complete with mirrors to encourage hands-on interaction.


Beyond the initial design, Smile Exhibit is fully responsible for the end-to-end production and structural installation:

• Safe Materials: The overhead architectural frames are meticulously crafted using high-quality HMR (High Moisture Resistance) wood combined with robust steel framing and an industrial spray paint finish, meeting the highest safety and durability standards.
  
  
• Functional Zoning: The space efficiently incorporates a dedicated reception counter and semi-private consultation zones featuring clean, all-white business negotiation sets.

SMILE EXHIBIT
"Built Right. Delivered On Time."