TVP

Project : TVP
Size : 6x6 sqm.  
Location : QSNCC  
Budget : 2xx,xxx฿

Smile Exhibit is proud to return to Cosmoprof CBE ASEAN 2026 with the custom exhibition booth for TVP Thaiviwat, a premier manufacturer and distributor of high-quality plastic packaging—specializing in premium cosmetic tubes, skincare packaging, and beauty product containers.

For this year's iteration, our primary focus centered on Design Optimization & Cost-Efficiency. We committed to re-using the robust existing core structures from the previous year while strategically decluttering and refining specific elements. The goal was to deliver a "clean, minimalist, and highly functional" spatial experience that maximizes impact within an optimized budget.

Key Changes & Functional Upgrades

• The Minimalist Makeover: We redesigned the central display islands by switching them to an All-White finish (both base and top counter). This shift creates a clean, bright aesthetic where overhead lighting perfectly reflects off the surface, making the vibrant colors and fine details of TVP’s packaging products stand out immediately. To accommodate a wider range of products, we also expanded the setup by increasing the number of central islands and adding a prominent front reception counter.
  
  
• 100% Open Space: To transform the spatial flow, the structural back wall and the built-in side display shelves were entirely removed, along with the secondary TVP logo at the rear. By stripping away these rigid boundaries, we converted the booth into a fully Open Frontage layout. This gives the booth a spacious feel and allows a seamless, natural flow of visitors entering from every direction.
  
  
• Smart Budget Management: We helped our partner manage resources effectively by preserving and re-assembling the high-quality main overhead lattice structure. To intelligently replace the traditional white backdrop wall without losing functionality, we substituted the heavy wall structure with custom, freestanding display furniture and product islands, significantly cutting down structural production and material costs.
  Smile Exhibit is honored to have been trusted with the strategic design, end-to-end production, and on-site structural installation for TVP Thaiviwat—delivering a professional brand image that perfectly aligns with our partner's budget.
  

SMILE EXHIBIT
"Built Right. Delivered On Time."