NISSUI × VITAFOODS ASIA 2026

Nissui × Vitafoods Asia 2026

From a Japanese Agency's Design to a Built Booth at QSNCC
Design by Addis Muse · Production & Installation by Smile Exhibit

Project : Nissui × Vitafoods Asia 2026
Location : QSNCC
Area : 24 SQM
Size : 3 × 8 M
Year : 2026
Budget : 26x,xxx ฿
 

At Vitafoods Asia 2026 (2–4 September 2026, Queen Sirikit National Convention Center, Bangkok), Nissui — the Japanese Omega-3 producer — presented its EPA/DHA business from a 24 sqm booth in the show's Japan zone. Addis Muse designed the booth. Smile Exhibit produced, installed and dismantled it in Bangkok.

The show

Vitafoods Asia is Informa Markets' B2B trade show for dietary supplements and nutraceuticals. The 2026 edition brought together more than 800 exhibitors under the theme "Nutraceuticals Trends Across Generations." It was also the show's last edition in Bangkok before it moves to Kuala Lumpur in 2027.

Visitors are buyers, product developers and supplement manufacturers. A booth here has to explain technical information clearly and give the team a real place to hold business conversations — not just catch passing traffic.

Addis Muse's design

Addis Muse built the booth around one story, "Omega-3 from Japan," using a few clear elements:

• A timber pergola frame wraps the space and lifts a header sign — "Japan's Omega-3 Solutions for Global Health" — above the booth, visible from several aisles
  
• 17 Japanese paper lanterns printed with DHA, EPA, fish illustrations and the Nissui logo hang beneath the frame
  
• A multi-generation family graphic on the end wall, in line with this year's show theme
  
• Backlit information panels set out the technical content one topic at a time, alongside a seating area and a reception counter

Smile's role: building the design as the agency intended

When an overseas agency designs a booth for a show in Thailand, it needs a local production partner who reads the drawings correctly, chooses materials that match the 3D render, and manages the site on the agency's behalf. Smile received Addis Muse's design set — floor plan, 3D renders and 1:10 graphic drawings — and turned it into a buildable booth:

• HMR timber structure finished in woodgrain film, giving one consistent timber look across posts, beams and lower walls
  
• An overhead frame rising a further 1 m to carry the 3.27 × 0.85 m header sign and the hanging points and wiring for all 17 lanterns
  
• Seven A1 acrylic panels with LED backlighting, and a reception counter with a lit acrylic top and timber-slat front, built to the drawings
  
• A lockable storage room hidden behind the main graphic wall
  
• Furniture, a 55" screen and spotlights on rental, plus transport, installation and dismantling handled by one team

The finished booth matches Addis Muse's 3D render in proportion, timber tone and layout. The agency got the booth it presented to the brand, without having to send its own team to manage production.

Why agencies work with a local production partner

• A design has to be built with the materials and time available in Thailand — a production team that understands the design picks substitutes that keep the look
  
• Venue rules and access times — a local team knows QSNCC and the organizer's procedures
  
• One point of contact — production, transport, installation and dismantling sit with one team, so the agency can stay focused on the brand

What this project shows

Smile's role here was not design. It was making an agency's design buildable, built right and delivered on time — Built Right. Delivered On Time.

Agencies and international brands preparing for a show in Thailand can send their booth design to Smile for a production assessment at smileexhibit.com

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FAQ

Does Smile Exhibit build booths from an agency's design?
Yes. Nissui's booth at Vitafoods Asia 2026 was designed by Addis Muse and produced, installed and dismantled by Smile to that design.

Can Smile work with overseas agencies?
Yes. On this project Smile worked from a Japanese agency's design set and managed the on-site work at QSNCC on the agency's behalf.

What does a 24 sqm booth like this include?
A woodgrain-finished timber frame, an overhead header sign, seven backlit A1 panels, a lit reception counter, a seating area, and a storage room.