SHEIN

Project : SHEIN 
Location : Terminal 21 ชั้น M 
Event : Pop-up Store 
Budget : 6xx,xxx฿ 

Pop-up Store Project for SHEIN at Terminal 21 by Smile Exhibit

SHEIN, one of the worlds leading fashion brands known for its wide variety of products and styles, hosted a pop-up store to give customers a real-life shopping experience in the heart of the city. Smile Exhibit was trusted to manage the entire production and installation of the event.

This project presented multiple challenges due to the diversity and detail of each component from major structures like backdrops and display shelves, which needed to be sturdy and capable of supporting a high volume of visitors, to decorative props that required precision in both size and color to reflect SHEINs brand identity.

Despite the complexity and tight timeline, the Smile Exhibit team successfully planned, executed, and delivered all elements on time, ensuring the space was fully functional and ready for public use.

This project demonstrates our ability to combine aesthetics with structural durability, meeting both design and practical needs. It also reflects the trust that leading brands place in Smile Exhibit when it comes to producing high-quality pop-up stores and event spaces.